Freelance, New York, NY
September 2016 — Current
Providing all matter of written creative for digital, print and social-by-design campaigns. Strengths include scriptwriting, social media executions, campaign strategy and tactics. Expertise in industries such as tech, CPG, sports, entertainment, comedy and gaming.
Edelman, New York, NY
May 2013 — September 2016
Delivered all copywriting needs for social-by-design campaigns from concepting ideas to scripting Facebook bot replies. Clients include Crayola, Energizer, Heinz, Unilever, Samsung, Procter & Gamble, American Heart Association, Citadel and eBay.
Freelance, New York, NY
June 2011 — May 2013
Conceived and executed brand channel management posts for Tide (DeVries), T-Mobile, Major League Baseball, Gatorade, Starwood Hotels Group, Samsung and Budweiser (Big Fuel). Generated white papers for Johnson & Johnson on-air, print and web (J3), populated Google+ updates for co-branded Volvo campaign (Johannes Leonardo), scripted Mad Libs-style game for Banana Republic/Mad Men tie-in, (Relevant), wrote interstitials for Spotify/Avengers playlist contest (Dan Merritts Consulting).
Wieden + Kennedy,
New York, NY
Writer/Social Media Specialist
November 2009 — June 2011
Brainstormed and scripted social media extensions for ESPN’s Facebook, Twitter and YouTube campaigns. Posted daily features about professional and collegiate sports for SportsCenter.com blog. Wrote Twitpic “prescriptions” and live Twitter responses to fans as a TV doctor for ABC.
Updated content for comedycentral.com sites including the featured Shows portal and The Daily Show with Jon Stewart pages, as well as various sponsorship and promotional touts. Composed daily posts and monitored activity on Comedy Central Insider blog. Generated summaries and keyword search terms for videos, plus instructional copy for online games. Created content for wireless subscription services and newsletters.
Comedy Central, New York, NY
October 2005 — April 2009
Oversaw editorial calendar, freelance writer projects and intern duties for AsianAvenue.com. Initiated feature story ideas. Created online polls, post stories and maintain forums post them using HTML-based in-house content management system. Assisted with corporate sponsorships, in-house advertising campaigns, and site design for BlackPlanet.com and Migente.com.
Community Connect, Inc., New York, NY
November 2003 — October 2005
Bachelor of Arts in English
College of Arts and
Sciences, Ithaca NY
Microsoft Office, 70 WPM typing, Playwriting, Sketch comedy,
Designer board games, Scuba diving
For writing samples, please send requests here.